The Zambia Tourism Agency (ZTA) Acting Chief Executive Officer, Ms. Abigail Shansonga, has held a courtesy meeting with the French Honorary Consul in Zambia, Mr. Aly Eh Sahili, to explore opportunities for strengthening bilateral cooperation in tourism promotion and enhancing Zambia’s visibility in the French market.
Discussions focused on leveraging France’s support in marketing and promoting Zambia through targeted promotional initiatives and strategic partnerships aimed at increasing French tourist arrivals.
The engagement highlighted the growing French market, with Livingstone receiving approximately 300 French tourists monthly, underscoring the potential for further growth.
The meeting also explored opportunities for collaboration in tourism development, including strengthening industry linkages, facilitating partnerships among tourism stakeholders and promoting knowledge and skills exchange between the two countries.
The proposed cooperation is expected to facilitate the sharing of expertise, best practices and experiences to strengthen the competitiveness of Zambia’s tourism sector.
ZTA remains committed to building strategic international partnerships that expand the country’s presence in key source markets, attract more international visitors and unlock opportunities for sustainable tourism growth.
