WebBeds, the global marketplace providing accommodation ground product distribution services to the travel industry, has partnered with BeCause to provide WebBeds users with certified sustainability data on its hotel partners.

As a multinational organization, WebBeds recognises the importance of global corporate responsibility and is dedicated to reducing its environmental footprint by promoting environmentally responsible sustainable travel.

WebBeds has partnered with BeCause, a sustainability technology start-up transforming how companies in the hospitality, travel, and tourism industries manage their sustainability data to scale up the number of properties tagged as ‘eco-certified’ on WebBeds booking platforms.

BeCause will enable WebBeds to automatically match hotels in its database to those with Global Sustainable Tourism Council (GTSC) credentials (currently 49 recognised standards). Individual properties that meet GTSC criteria will receive an eco-friendly identifier on WebBeds’ booking platforms, which travel trade partners can use to book hotel stays for the end traveller aligned with their values on sustainability.

Daryl Lee, WebBeds CEO said, “Partnering with BeCause is a key step in our ongoing journey to become a more environmentally responsible business. Our travel trade customers are becoming more conscious about the eco-credentials of the properties they recommend to the end traveller. Working with BeCause helps us to rapidly scale the number of eco-certified properties we provide on our platforms with the assurance that these properties have all been through a rigorous certification process administered by recognised standards authorities.”

Frederik Steensgaard, CEO and co-founder of BeCause said, “Without BeCause, marketplaces like WebBeds have to manually perform sustainability checks. This process is expensive, outdated, and error-prone. BeCause eliminates these issues. Not only does automation help speed up and reduce costs, but with our centralised data hub, marketplaces and their users have access to real-time, trustworthy hotel information from recognised sustainability organizations like the GSTC. With more and more travellers putting a premium on eco-friendly travel, enabling this transparency is vital to a marketplace’s business.”

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