The Tourism Business Council of South Africa (TBCSA) is organising the 3rd TBCSA tourism leadership conference, which will take place from 18-20 September 2024, at the Sun City Resort, North West province, South Africa.

The annual TBCSA Tourism Leadership Conference brings together tourism industry professionals and leading experts to connect, learn, share, and collaborate on various topical industry-related issues.

Coinciding with the tourism month and the beginning of spring, the conference will be held under the Theme: “Why Tourism Matters”.

The theme of the conference aims to highlight the significant contribution of the tourism sector for South Africa’s economy, not only as a stand-alone but as a sector that feeds into many other sectors that keep SA’s engine going.

Attendees at the conference can expect a dynamic program featuring insightful keynote speakers, engaging discussions, and interactive sessions aimed at finding solutions to the country’s tourism sector, for it to continue being sustainable and competitive.

For this to happen, the private sector, public sector, academia, and media practitioners, will come together to share knowledge and focus on how to help South Africa achieve its goal of 15.6 million arrivals by 2030.

Key topics that will be discussed at this year’s conference include but not limited to; Visas and how they drive SA’s increased arrivals; Tourism safety; The working relationship between the private and public sector for the good of tourism.

The sustainability of SMMEs in the tourism sector and How to improve the marketing of destination South Africa.

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