Taking as its slogan ’The World of Travel Lives Here’, ITB Berlin 2025 is taking place from 4 to 6 March 2025.
Fully booked halls and a record number of 5,800 national and international exhibitors (5 per cent more than in 2024) from over 170 countries underline the global reach of the World’s Leading Travel Trade Show, while the ITB Buyers Circle with its 1,300 senior buyers is an indicator of the industry’s upturn.
From left to right: Norbert Fiebig, President German Travel Association; Dr. Mario Tobias, CEO, Messe Berlin; Mirela Kumbaro, Minister of Tourism & Environment of Albania, Edi Rama, Prime Minister, Albania; Mitra Sorrells, SVP, Content, Phocuswright; Blendi Gondxhja, Minister of Economy, Culture, and Innovation of Albania; Copyright: ITB Berlin
Particularly in the key travel segments of Cruises and Travel Technology for example, but also in the dynamic markets of Southern Europe, Asia, Africa and the Arab states, there has been significant growth.
Albania is presenting itself as the host country with the slogan ’Albania All Senses’. Taking as its heading ’The Power of Transition Lives Here’, the ITB Berlin Convention will address the challenges and opportunities of a changing market with high-profile speakers from companies including Expedia, DERTOUR, Google, Uber, Booking.com, Microsoft Advertising, Wyndham, UN Tourism, TUI, Ryanair and many more.
The latest World Travel Monitor findings of IPK International reflect the industry’s positive mood.
As ITB Berlin kicks off, the industry is optimistic about the future. According to the latest World Travel Monitor findings of IPK International, outbound travel in 2024 increased by 13 per cent, regaining the pre-pandemic levels of 2019.
“This is a welcome development that is also reflected at ITB Berlin, where an optimistic mood and high booking levels are further boosting the positive outlook. With extensive international participation, innovative show formats and a wide-ranging supporting programme, ITB Berlin is also setting the pace in digital networking, efficient dialogue and international cooperation. ITB Berlin 2025 not only promises to be an unrivalled industry experience, but also paves the way for future-oriented growth in the global tourism industry,” said Dr Mario Tobias, CEO of Messe Berlin.
