Asia’s leading travel trade show concluded with remarkable success, hosting over 45,000 business appointments, attracting more than 18,500 attendees from 85 countries, and featuring 1,950 exhibitors.
Additionally, over 1,400 high-quality buyers contributed to a dynamic business and networking environment. 160 top speakers shaped the future of travel at the ITB Asia Conference.
This year’s edition broke records with unprecedented growth and innovation, setting the stage for a groundbreaking 2025 edition. ITB Asia is poised to expand its highly popular Travel Tech Asia cluster next year, providing deeper insights into cutting-edge hotel technology.
The dedicated platform will showcase the latest advancements in reservation systems, equipment, AI tools, CRM platforms, design, and sustainability initiatives set to redefine the future of accommodation and guest experiences.
Exhibitors from around the globe praised ITB Asia for its ability to bring together the travel industry’s key players under one roof.
Ingunn Sakshaug, Market and Travel Trade Specialist at Visit Norway, expressed her enthusiasm: “ITB Asia provides us with a unique opportunity to connect with travel organisers from multiple countries in one place, and this year’s event exceeded our expectations”. Similarly, Thorleifur Thor Jonsson, Senior Manager, Trade Delegations, at Visit Iceland, stated: “ITB Asia is an invaluable platform for Iceland to engage with the Southeast Asian market. The highly efficient meeting system ensures we maximize results.” Xiaolong Wu, Marketing Manager – APAC and MENA Market, at the Malta Tourism Authority, added: “ITB Asia is one of the best platforms for connecting with Asia-Pacific travel trade partners. We look forward to deepening these relationships further.”
Joyce Wang, Executive Director of Messe Berlin Asia Pacific, stated: “ITB Asia remains the leading platform for the travel industry in the Asia-Pacific region. The remarkable growth and innovation displayed this year highlight the resilience and forward-thinking nature of our global travel community. We are excited to continue shaping the future of travel together, pushing the boundaries of what’s possible.”
This year’s conference programme was nothing short of extraordinary, with over 4,000 minutes of high-powered content delivered through 100 sessions by 160 leading industry figures.
The discussions focused on the future of MICE, corporate travel, leisure travel, and travel technology. Among the highlights were keynote speeches by Liz Ortiguera, Managing Director Asia Pacific & Sr Advisor to CEO of World Travel & Tourism Council (WTTC), and Kevin Goh, CEO of Lodging, CapitaLand Investment Limited and The Ascott Limited, who shared valuable insights into sustainability trends and technological innovations reshaping the future of travel.
The conference showcased high-powered discussions over three days in three distinct theatres, featuring impactful content.
Esteemed industry leaders and C-suite speakers contributed their insights, making the event a significant platform for knowledge exchange.
