The International Air Transport Association (IATA) has launched ‘Travel Smart with Lithium Batteries’, a global safety campaign that gives travelers seven simple rules for carrying mobile phones, laptops, power banks, and other lithium-powered devices safely when they fly. The campaign will run on IATA’s website and social channels and is available as white-label assets for airlines, airports, and other partners across the travel ecosystem.
“Lithium-powered devices are safe when handled properly, but they can pose a risk if damaged or packed incorrectly. As more travelers fly with these devices, our Travel Smart with Lithium Batteries campaign will help airlines educate their passengers on the simple rules they must keep in mind when traveling with the electronic devices that have become an essential part of their daily lives,” said Nick Careen, IATA’s Senior Vice President, Operations, Safety and Security.
A recent IATA passenger survey found that most travelers fly with lithium-powered devices: 83% of travelers carry a phone; 60% carry a laptop and 44% carry a power bank.
Check battery size: For larger batteries (over 100 watt-hours, such as those used in larger cameras, drones, or power tools), check with your airline as approval may be required.
The multilingual campaign will be rolled out through digital assets that airlines and other partners can adapt and share with passengers, ensuring consistent safety messaging across the industry. A short, animated video, designed to make the rules simple, engaging, and easy to remember, can be used by airlines and airports on their digital and social channels.
Campaign assets will also be available to media and other entities in the aviation value chain to help educate travelers on flying safely with their lithium-powered devices.
