The 8th Annual Africa Tourism Leadership Forum (ATLF) & Awards is set to unveil an enriched commercial trade package designed to spark new business partnerships and maximize ROI for participants.
From 2 to 4 September 2026, Meropa Casino & Entertainment World in Polokwane, Limpopo Province, will transform into a hub for transactional growth, featuring a lively Pan-African Tourism Exhibition alongside curated B2B and B2C deal-making sessions.
Hosted by the Limpopo Provincial Government through the Limpopo Tourism Agency (LTA), in partnership with Africa Tourism Partners (ATP), UN Tourism, and the AfCFTA Secretariat, the 2026 edition prioritizes trade exchange as a primary driver of intra-African commerce.
The Annual Africa Tourism Leadership Forum (ATLF) & Awards is one of Africa’s premier pan-African tourism leadership platforms, bringing together policymakers, tourism authorities, investors, destination marketers, private-sector executives, academics, development partners, and media professionals to shape the future of tourism across the continent.
Held annually in different African destinations, the Forum serves as a strategic platform for dialogue, networking, knowledge exchange, investment promotion, and collaboration. It focuses on strengthening intra-African tourism, improving destination competitiveness, promoting sustainable tourism development, and advancing the implementation of the African Union’s Agenda 2063 through tourism.
The Africa Tourism Leadership Forum aims to: Promote tourism as a catalyst for economic growth, job creation, and inclusive development; Encourage collaboration among African governments, tourism boards, airlines, hospitality companies, investors, and development organizations; Strengthen intra-African travel and regional tourism integration; Showcase innovative tourism products, services, and technologies; Promote investment opportunities across Africa’s tourism and hospitality sectors; Support sustainable tourism practices that protect cultural heritage and natural resources and Facilitate knowledge sharing on emerging trends, digital transformation, and destination marketing.
