With digital creators and influencers now central to the tourism conversation, the new partnerships reflects UN Tourism’s commitment to reaching diverse digital-first audiences around the world.
As a UN Tourism Ambassador, Lame will use his unique platform to promote responsible tourism, support cultural heritage, and advocate for sustainable practices. His work will focus on showcasing the power of tourism as a vehicle for development, job creation, and unity. Lame’s first collaborations with UN Tourism will be announced in the coming weeks, focusing on youth engagement and highlighting “hidden gem” destinations.
UN Tourism Secretary-General Zurab Pololikashvili says: “Khaby Lame has brought joy to many millions of people, in every corner of the world, and from every walk of life. His openness and readiness to connect with people across borders and languages represents what tourism is all about. I am proud to announce Lame as our newest Ambassador.”
