By Taiye Olayemi
PalmPay, a digital banking platform, has launched a N400 million festive rewards campaign tagged “World Travel Carnival”.
The company in a statement on Wednesday said this was aimed at rewarding users with cash prizes and fully sponsored international trips for transactions carried out on its app.
According to the statement, the campaign would run from Dec. 17, 2025 to Jan. 8, 2026, and would reward everyday transactions with cash incentives and global travel experiences.
It explained that the initiative was part of its Purple December brand campaign, which wraps up the firm’s major brand and community engagements for the year.
According to PalmPay, the centrepiece of the promotion is an interactive card collection experience that allows users to earn city cards by completing transactions on the app.
The statement noted that users are expected to collect five city cards – London, New York, Dubai, Sydney and Cape Town – and combine them into a World Card to unlock a share of the prize pool.
It added that the more World Cards a user creates, the higher their share of the cash rewards, while excess cards could be swapped with other PalmPay users to complete additional World Cards.
PalmPay said the campaign would also reward top-performing users with free global trips.
“In each round, the top two users with the highest number of eligible transactions of N100 and above, and at least one World Card, will win an all-expense-paid international trip,” the company said.
It listed the travel package to include visa fees, return international airfare, five days and four nights hotel accommodation, side attractions, meal expenses, airport pick-up and drop-off, as well as transportation for scheduled tour activities.
The firm said winners would be selected through a transparent leaderboard system, with prizes credited automatically at the end of each round on Dec. 25, Dec. 31 and Jan. 8.
PalmPay outlined participation requirements to include completing eligible transactions such as airtime purchase, data subscription and transfers on the app to earn cards, collecting all five city cards, swapping cards with friends, and combining them into a World Card.
It added that users could increase their chances of winning the travel prize by carrying out more transactions to climb the leaderboard.
The company stressed that strict rules had been put in place to ensure fairness, warning that cheating, use of bots, fake accounts or any form of manipulation could lead to disqualification or account bans.
It also noted that the free travel prize was limited to one per user for the duration of the campaign.
Speaking on the launch, Femi Hanson, Head of Marketing & Communication said, “This festive rewards campaign is about turning everyday banking into meaningful value for our users.
“With the World Travel Carnival as the headline activation, we are reinforcing PalmPay’s promise of being the smarter way to bank—where smart financial decisions unlock bigger opportunities.”
