TUI Group has named Abel Matutes Tur, Founder and President of Sirenis Hotels & Resorts, as the recipient of the Lifetime Achievement Award 2026. A distinguished honour recognizing an extraordinary lifetime devoted to shaping the global hospitality and tourism industry.
More than fifty years ago, on the island of Ibiza, Abel Matutes Tur laid the cornerstone for what would become one of the most respected family-owned hotel groups in international tourism. What began in the late 1960s as a local construction company soon evolved into Sirenis Hotels & Resorts, a global brand spanning Spain, Dominican Republic, Mexico, and Colombia. Today, the brand stands as a benchmark for quality, innovation, and authentic hospitality.
“Abel Matutes Tur is a true pioneer of Mediterranean hospitality,” said Sebastian Ebel, CEO of TUI Group. “His lifelong dedication to excellence, his family-driven leadership philosophy, and his deep respect for the destinations he develops have shaped industry standards and created unforgettable holiday experiences for millions of guests. Our partnership is built on shared values, and we are proud to honour his lasting contribution to global tourism.”
Under his visionary leadership, Sirenis transformed from a regional enterprise into a distinguished international collection of first-class and luxury hotels. Decades before sustainability and purpose became corporate imperatives, Abel Matutes Tur embedded responsibility, respect for communities, and long-term thinking into the company’s DNA. He understood early on that tourism is not merely infrastructure or investment, it is about people, culture, and meaningful encounters.
Today, Sirenis Hotels & Resorts continues to grow while remaining firmly anchored in its founding principles: personal commitment, people-focused service, and deep respect for every destination. With eight hotels across four countries and more than 3,500 employees, the group reflects the enduring vision and values of its founder.
The Lifetime Achievement Award 2026 recognizes more than an exceptional career. It honours a philosophy, one that sees tourism not simply as an industry, but as a bridge between people and cultures. Through his leadership, Abel Matutes Tur has given tourism something invaluable: a human face defined by warmth, integrity, and genuine connection.
