Kerten Hospitality is a name to reckon with as a collection of bespoke hospitality brands, MARLOES NIPPENBERG, Chief Executive Officer of Kerten Hospitality in this interview with OMOLOLU OLUMUYIWA reveals the secret of the brands massive growth. Except;
* Can you share your experience in the hospitality industry?
MARLOES NIPPENBERG, Chief Executive Officer, Kerten Hospitality
My journey has been a blend of diverse and transformative experiences. Beginning as Cluster Commercial Director at Hilton, I embraced the challenge of optimizing revenue and refining guest services across numerous properties. This role has amplified my passion for excellence in hospitality. The path led me to the vibrant heart of Dubai with Conrad, where I steered the commercial opening strategy. Beyond the corridors of corporate leadership, my entrepreneurial spirit found expression in co-owning The BeU Group and lending my expertise to the Enrica Rocca business. Today, at the helm of Kerten Hospitality, I am privileged to guide a dedicated team as we curate a constellation of lifestyle brands and operational projects that span the globe, marking our presence from Egypt to the United Arab Emirates, and beyond
* Kerten Hospitality is gradually becoming a name to reckon with as a collection of bespoke hospitality brands, what is the secret of the massive growth?
The essence of Kerten Hospitality’s growth is rooted in a blend of commitment, innovation, and collaboration. At our core, we hold a relentless drive to deliver beyond the expectations of our guests, crafting experiences that resonate deeply and linger long after their stay. Our approach propels us to constantly explore bespoke ways to enhance our portfolio with initiatives that speak to the heart of today’s traveler. Moreover, our growth is amplified by the strength of our collaborative approach to partnerships, where we join forces with visionary owners, thought leaders, weaving the fabric of authentic and immersive experiences that not only elevate our guest journey but also enrich the local communities we are part of. This symphony of excellence, ingenuity, and heartfelt collaboration is what fuels our journey forward.
* Can you name the countries Kerten Hospitality are presently operating and number of properties so far?
We have an expansive portfolio, including 12 distinctive lifestyle brands and 11 active projects, contributing to a total of 57+ projects worldwide. Our presence spans three continents, touching key destinations such as Italy, Jordan, the Kingdom of Saudi Arabia, Morocco, France, Kuwait, Egypt, Georgia, Turkey, and the United Arab Emirates.
* Any future expansion plans in Africa apart from Egypt you are already rooted?
We have an exciting pipeline of developments slated for the next year or two, including expansions in key markets in Africa. These projects will further diversify our portfolio and reinforce our presence in strategic locations worldwide.
* The significance of employees can not be overemphasized when it comes to hospitality business growth, what’s the Kerten Hospitality secret of getting maximum service delivery from your team?
Our secret lies not in intricate strategies but in the simple truth that our team is the heartbeat of Kerten Hospitality. We cultivate a culture where empowerment, respect, and a ceaseless quest for knowledge are paramount. By investing in the growth of our family, providing the tools and encouragement they need to excel, we light the way for unparalleled service delivery. A work environment that celebrates diversity, champions inclusion, and encourages open dialogue ensures that every member feels valued and understood. Recognition of their dedication and achievements fuels our collective drive towards excellence. This ethos of empowerment, support, and acknowledgment is the cornerstone of our success, enabling each team member to achieve their fullest potential in delivering service par excellence.
* Hospitality and Tourism, what’s your view on their impacts on tourism global development?
I believe in the transformative power of hospitality and tourism as vehicles for global development. Beyond the tangible benefits of economic growth and job creation, they are conduits for cultural exchange and mutual understanding across borders. Our industry has the unique privilege of crafting spaces where stories are shared, and horizons are broadened. Yet, with this power comes the responsibility to tread lightly and thoughtfully, ensuring our footprints nurture rather than diminish the beauty of our world. Sustainable practices, responsible tourism, and a deep commitment to the communities we touch are imperative. By embracing these principles, we ensure that the legacy of hospitality and tourism is one of enrichment, preservation, and respectful exchange for generations to come.
* Lastly, can you share with us the selling point of your existing properties that makes it to be a top notch and priority in the bucket list of tourists and business travellers?
Our properties are not just accommodations; they are meticulously crafted bespoke experiences. Our commitment to innovation, sustainability, and unmatched guest satisfaction ensures that every stay is personalized and memorable.
Our flagship brands, The House Hotel and Cloud7, encapsulate our ethos of understated elegance and innovative, eco-friendly living, respectively. We’re dedicated to sustainable practices across our operations, aligning with the values of today’s conscientious guests.
Beyond environmental responsibility, our properties are designed to foster vibrant, connected communities, offering curated social spaces, collaborative business hubs, and engaging activities that encourage interaction and a sense of belonging. Through our United Building a Better Universe (UBBU) initiative, we prioritize responsible, sustainable, and efficient operational practices. This includes implementing eco-friendly materials, energy-efficient technologies, and locally sourced products, as well as supporting local communities through collaborations with local NGOs, businesses, artists, and entrepreneurs.
