Dutch low-cost carrier Transavia has begun a trial of the AirFi box that will enable passengers to access and buy in-flight entertainment content and order food and beverages from their seats.

Transavia is trialling AirFi’s solution on board its Boeing 737 aircraft based at Rotterdam The Hague Airport in the Netherlands. The carrier, a subsidiary of Air France-KLM, operates an average of 85 flights a week from the Dutch city to destinations across Europe and Morocco.

AirFi is committed to creating a truly successful “Mall in the Sky” experience for Transavia and will be is using the trial to research factors, including passengers’ willingness to pay and conversion rates, to further optimise the platform for the airline while delivering value-added products and services that travellers want and need.

In addition to passengers being able to order food and beverage to their seats from their own personal mobile devices, a broad selection of new-release films from Hollywood and around the world will be made available for purchase via the AirFi streaming platform.

Job Heimerikx, AirFi’s CEO, commented: “It’s a great pleasure to be working with our long-standing partner Transavia at their Rotterdam base, which is just a stone’s throw away from our HQ. We are excited to see how passengers interact with our “Mall in the Sky” concept, which we designed to simultaneously enhance the passenger experience and airlines’ ancillary revenues. Transavia has always been at the forefront of these kinds of innovations, so we are looking forward to delivering a highly professional pilot for them.”

The trial builds on a well-established relationship between AirFi and Transavia, which already uses the airline technology provider’s Connected Crew platform for onboard sales.

It also broadens AirFi’s existing work across the Air-France KLM Group. Most recently, AirFi collaborated with KLM Cityhopper on its entry into SkyTeam’s Sustainable Flight Challenge. The company has also completed a project onboard KLM’s Boeing 747 aircraft.

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