Melbourne Convention and Exhibition Centre (MCEC) has released the first in a series of videos, showcasing the experts and creators making MCEC Melbourne’s home of the unconventional.

The first episode features Sustainability Manager Samantha Ferrier as she takes viewers behind MCEC’s ambitious five-year sustainability strategy. The strategy has drawn praise from across the industry for its uncompromising commitment to minimising environmental impact and creating actionable solutions for generating substantial industry change.

Sam has spearheaded several successful waste reduction and recovery initiatives at MCEC, including commitments to eliminate unnecessary and problematic single use plastics and divert 90 per cent of waste from landfill by 2025, as well as becoming completely powered by renewable energy by 2028.

Developed in collaboration with Melbourne video production agency Monster and Beer, MCEC goes behind the scenes with a team member in each instalment to find out more about their innovative work.

The series will run as part of a multi-channel marketing campaign supporting MCEC’s wider ‘home of the unconventional brand campaign.

Other videos in the series feature MCEC Digital Event Manager Mark Higgins and Executive Pastry Chef Alessandro Bartesaghi showcasing their expertise, with more to come throughout the year.

The series will further bolster MCEC’s market position as the ‘home of the unconventional’ embracing MCEC’s ambition to be the best, to lead and to innovate, while bringing real value to customers and the community.

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