Over 900 exhibitors have confirmed their presence at the nineteenth edition of Marca by BolognaFiere scheduled on 18th and 19th January 2023.
To complete the parterre of the only Italian fair dedicated to the private label, 22 of the most important retailers of Modern Distribution gathered in the Scientific Technical Committee: Ard Discount, Brico Io, Bricofer, C3, Carrefour, Conad, Coop, Coralis, Cortilia, Crai, Decò, Despar, D.it-Distribuzione Italiana, Italy Discount, Lekkerland, Marr, MD, Risparmio Casa, S&C, Selex, Unes and VéGé.
The business community of the sector will have the opportunity to visit the six pavilions involved by Marca by BolognaFiere for the approximately 23,000 square meters of net exhibition area, confirming the growth that the private label is recording in Italy as in Europe.
If the ‘food’ sector continues to be the main one, with around 650 exhibitors who will bring tradition and innovation to the fair, the ‘non-food’ sector also sees its spaces grow with around 250 companies present.
ADM, Associazione della Distribuzione Moderna, historical and strategic partner of BolognaFiere, will take care of the inaugural conference.
The two thematic salons are confirmed. Marca Fresh, the successful format reserved for fresh and very fresh fruit and vegetables, doubles the square meters, now 900, and the number of exhibitors, almost 50.
It will be an experiential container for all players in the supply chain, with an approach to the market destined to evolve in terms of innovation and sustainability. Marca Tech, with its 1,500 sqm, confirms itself as a reference hub for companies that want to stay up-to-date and develop technological solutions to optimize the production flow.
Following the great success of the 2022 edition, the 2nd IPLS – “Private Label Ideas and Innovations for International Markets 2023″Awards comes back; it is aimed at finding the best products in the main categories of FMCG, ready to break through to international markets.
The section will be made by a jury of international private label experts who will follow three main assessment criteria: the product’s suitability, originality and sustainability for international markets. In addition to the 10 winners, the jury reserves the right to mention up to a maximum of 10 other products, which although not selected, have a specific aspect or attribute of particular interest.
The projects selected will receive a specific advice from Senior PL Experts in the various countries on the development potential in new markets of their products and especially, an entry strategy into one of the most promising European markets. Applications are open until 16th December.
Also, on display at Marca by BolognaFiere are the brands’ novelty products, those released on the market in 2022 or being launched in 2023.