National carrier Kenya Airways (KQ), has unveiled, Economy Max, a product that allows customers to create additional personal space by booking a seat or a row next to them. Economy Max, a first of its kind for an African carrier, will be available for purchase between 48 to 3 hours before departure to all KQ customers purchasing Economy Class tickets globally.

According to a July 2020 IATA Study, travelers are seeking ways to feel more comfortable about flying again. This has led to increased accountability for airlines to ensure passenger confidence.

Julius Thairu, Chief Commercial and Customer Officer at Kenya Airways says that Economy Max will meet the evolving needs of travelers during the pandemic by offering the ability to purchase an empty seat or row next to them. “The world we live in has changed. As an airline, we continue to adapt to the evolving needs of our customers as we recover from the effects of the pandemic. Economy Max puts passengers in control of their experience and ensures that our customers have a choice as they enjoy their privacy with additional space to themselves. Economy Max is a continuation of KQ’S diversification and innovation to provide relevant products and services to our customers to improve the overall experience of their travels with us.” said Thairu.

“Passengers can purchase Economy Max seats online and pay via credit card. Once purchased, a confirmation email will be sent to them with information about their flight and seat allocation”, Thairu concluded.

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