By Onyeka Ezike
Intercontinental Distillers Limited, renowned for the production of Nigeria’s foremost prayer drink, ‘Eagle Aromatic Schnapps’ has thrown its weight in support of cultural festivals.
This was made known at the unveiling of the brand’s new initiative at an event held in Ikeja, Lagos recently. 2023.
The event witnessed a series of spectacular dances and dramatic
performances by the crown troupe cultural group, much to the delight of thrilled guests.
The brand’s initiative titled “Journey with Authentic Prayer” emphasized the richness of the African cultural belief that is rooted in the offering of libation and diligence.
Speaking at the event, the Managing Director/Chief Executive,
Intercontinental Distillers Limited, Chief (Engr.) Patrick Anegbe, who was represented by the Head of Internal Audit and Control said, “From generation to generation, our elders have passed on a recipe for success. The ingredients they say are: “Hard work, Prayer, and Belief.”
” Eagle Aromatic Schnapps, the authentic prayer drink seeks to remind Nigerians especially the youths of this agelong cultural value, especially against the backdrop of today’s realities.”
Also Speaking, the Head of Marketing, Mr. Mobolaji Alalade, said “Journey with Authentic Prayers”, seeks to inspire individuals to work hard, pray, and believe, knowing that Life itself is a journey. These ingredients; hard work, prayers, and belief form a winning recipe for success.
“The significance of the event is very basic that is, for you to be able to hold your prayers, culture, and tradition, you need the authentic prayer drink.”
The household brand, famous for older generation is Nigeria Premium Prayer drink with other products like, Confam Bitters, Chelsea, Squadron dark rum, Action bitters, and Valita wine.
Libation is an ancient traditional practice in the African culture, whereby a strong drink is offered and poured on the earth to honor our ancestors. This is commonly practiced in African ceremonies.
The management and staff of the brand were dressed in green Ankara, symbolically representing the abundant blessings inherent in our Nation. Among the guests were the brand’s distributors, partners, and the media. (Credit: Vanguard)
