FITUR, the International Tourism Trade Fair, organised by IFEMA MADRID, which will be held from 18 to 22 January, will once again highlight talent and education & training as drivers of tourism development and economic momentum in its FITUR Talent section.

The fourth edition of this Forum, coordinated by Educación 3.0., will focus on the evolution and management of talent in organisations and companies in recent years, the main future trends, new strategies for motivating and rewarding employees, and other major challenges related to this. The programme will feature leading experts and players in the areas of tourism and talent.

FITUR, in its vocation to offer the tourism industry tools aimed at promoting its growth, launched in its 2020 edition, this new monographic space focused on people, their talent, their education & training, their skills and their professional training.

In an industry characterised by constant evolution, companies need professionals with the best and most complete training. These are people who are agile and prepared to interact with the new digital tourist (demanding, hyper-connected and omnichannel) and who have the necessary knowledge to manage the new technologies that are impacting the tourism business (big data & analytics, artificial intelligence, chatbots, blockchain, IoT, etc.).

Among other issues, FITUR Talent will analyse what the education industry can offer these professionals; whether universities and training centres have updated their content to this reality; what role the new Dual Vocational Training will play in this new scenario; what are the keys that training managers need to take into account to adapt to the demands of an industry in which machines are progressively taking over the most routine tasks and people are being employed in higher value functions.

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