Botswana famous for being one of the prime wildlife safari destinations in Africa, and being one of the most stable countries in Africa and on the top 10 safest countries to visit in the world will play host to the inaugural AfCFTA Forum on Tourism, Creatives, and Cultural Industries.

The launch will take place during the Africa Tourism Leadership Forum & Awards scheduled for 4th to 6th October, 2023 at the Gaborone International Conference Centre with over 500 physical delegates, including the media and hosted buyers from across the globe in attendance.

The emergence of creative tourism reflects the growing integration between tourism and different place making strategies, including promotion of the creative industries.

It is against this background that the AfCFTA Secretariat has partnered with Africa Tourism Partners (ATP) to host the inaugural Forum on Tourism, Creatives, and Cultural industries during Africa Tourism Leadership Forum 2023.

This seeks to involve key Pan-African and intra-Africa travel and tourism stakeholders and related sector harness the value of the continent’s creative and cultural assets stimulate demand for intra-Africa travel.

The forum will highlight and harness emerging trade opportunities with regards to intra-Africa travel and tourism investments sectors, and use to launch the newly established Africa Tourism Private Sector Alliance (ATPSA), an apex body for Africa travel and tourism private sector.

The objective is to use this body to leverage the opportunities under the AfCFTA which coincides with the core existence of the AfCFTA which is to create a single continental market for the free movement of goods, services and investments.

Themed, “Shifting demand dynamics to shape the future of intra-Africa Travel” the 2023 ATLF & Awards will present distinct networking avenues, business opportunities and learning programmes relating to intra-Africa travel, franchising, creative industries and culture, tourism investment, MICE (Meetings, Incentives, Conferences and Events), Digitalisation and more. Led by renowned global experts, Ministers, CEOs, Business Executives, Policy-Makers, Entrepreneurs, Academics, Researchers, Practitioners and DMCs.

All hotels, lodges, guest houses, B&Bs, DMCs, Restaurants, Tour Operators, Travel Agents, Online Travel Agents, Marketing Agencies, NTOs, DMOs, Associations, Women Associations, Youth Association, entrepreneurs and all key industry stakeholders are set to benefit from high level B2B sessions, Tourism Entrepreneurship Masterclass, Intra-Africa Travel & Tourism Road Show & Exhibition starting on Tuesday, the 3rd of October 2023.

The ATLF & Awards 2023 will also feature Destination Showcase & Presentations from all participating Africa Member states as a way of promoting destinations to a wide spectrum of global participants.

ATLF will be an exciting opportunity to witness and be a part of the African Tourism sector as it grows in leaps and bounds against all odds to reach its full unexploited potential.

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